Held annually as part of PBA Beauty Week, PBA's Beacon program accepts 100 student winners and invites 200 additional student honorable mentions to be part of this career-changing event. Beacon teaches students the business behind the beauty industry and provides valuable insight on marketing, business operations, networking and leadership training. Students will have the opportunity to learn from industry experts from all segments of the professional beauty industry, as well as top educators, platform artists and NAHA winners. Beacon students also have the opportunity to attend PBA's Business Forum featuring the Beauty Pitch.

Eden will be introducing Beauty Gives Back for Thirst Project to over 300 beauty school students with special celebrity guest from the Art Team.